The British Hemp Company launches range of products to nourish and empower communities in the UK again

Each tonne of harvested hemp takes the UK 20 tons of carbon closer to ‘net zero’
3rd February 2021, Warminster, UK: Today The British Hemp Company (BHC) launches with three major initiatives in its strategy to harmonise people, profits and the planet.
A new mill opens in Warminster with accreditation from the Soil Association and ISO9001. Meanwhile, it has unveiled plans for its 12 farms across the UK and announced details of its commitment to a new economic plan that gives profit, people and the environment equal weighting.
The scheme is pioneered by Steve Glover, the founder and MD of the multiple award-winning Severn Project CIC in Bristol. Glover’s new venture The British Hemp Company is his most passionate commitment yet. For the first time UK grown hemp seed products will be available at scale.
Glover has formed an alliance of like-minded investors, farmers and specialists who believe in growing sustainable local produce that benefits all communities across the country. The success of the plan hinges on one remarkably versatile crop: Hemp. “With Britain’s rich fertile soil, this could be an abundant resource, in a time when Britain really needs to be more resourceful”, says Glover.
Hemp is available in the UK but many suppliers sell seed-based products that are tainted with a massive carbon footprint. Few are transparent about the distances travelled by their products, many of which come from countries as far away as Canada and China.
Locally grown and processed products are better for the environment as they are untainted by a huge carbon footprint.
Amazon Facts AMAZING? Hemp out performs all other crops in carbon capture, and one hectare of plants can remove up to 20 tons from the atmosphere during its growing cycle.
Hemp is great for the insect population as it needs no pesticides or herbicides. This allows hedgerows to breathe and birds and butterflies to thrive. The British Hemp Company is hoping to make a huge impact with helping the Government achieve its ambitious carbon reduction target of ‘net zero’ by 2050.
Hemp History Globally, hemp has been recognised for thousands of years as an extremely versatile, robust and environmentally friendly plant. It delivered considerable societal and economic benefits to people and communities – providing employment, food, clothes, shelter, medicine, fuel and nutrition. In the 1930s hemp fell out of favour after the price fell and a government disinformation campaign wrongly linked hemp with Cannabis. Up until the ‘well of information’ was poisoned this naturally occurring health giving resource had nourished and empowered communities. This is what the British Hemp Company wish to recreate in the UK. Hemp is due a hayday, according to Steve Glover, MD of The British Hemp Company.
“We exist on a warming, over populated and polluted planet,” said Glover. “It is our mission to farm hemp and make investments into processing that reverse extremely disturbing trends such of plastic production, replace all of the toxic industries that are responsible for the destruction that we see around us every day, and give back to UK communities with employment, education and by promoting the huge health benefits of hemp.”
Nutritional Facts Hemp seeds are one of nature’s superfoods. They are one of the best sources of complete plant-based protein containing all 9 essential amino acids 3, 6 & 9, in the perfect ratio for the human body. Essentially one can survive on hemp alone and be very healthy. The health benefits of hemp include good digestion, regulated hormonal symptoms and a well performing brain function.
Today the British Hemp Company launch with a range of products including Hemp Protein Powder, Hemp Seed Oil, Whole Hemp Seeds, Hulled Hemp Seeds, Hemp Flour, Hand Cream and Face Oil. A full range of body care products will be rolled out over the next few months including Lip Balm and Body Moisturiser. In future The British Hemp Company will franchise its operation throughout the UK, a totally functioning UK Hemp industry on multiple sites stimulating economic growth through mass job creation and seeding new business. The opportunities created include the manufacture of soaps and body care products, packing, processing, farming and expanding its product lines to paper making and textile manufacture.
Support from the Industry:The British Hemp Company launch with support from of an already firmly established partner network built from Steve Glover’s work with hemp farmers as founder of the Bristol Hemp Company. In 2017 after a great deal of communications with the Home Office, the Bristol Hemp Company obtained the first industrial hemp license. Steve Glover has been supporting farmers in obtaining Home Office Licenses ever since, supporting all the farms launching today in obtaining their licence as part of the British Hemp Company.
Scott McArthur, McArthur Agriculture Ltd said: “McArthur Agriculture Ltd are delighted to be supporting The British Hemp Company with the provision and set up of processing equipment for hemp seed. It is an exciting prospect that many of our fellows in the UK agricultural industry can grow hemp to diversify and strengthen their businesses, whilst progressing ‘green’ aspirations. The British Hemp Company certainly mean business in setting up state of the art processing lines that will transform the raw material into exciting and diverse products with global demand.”
NAFICI Environmental Research are at the forefront of the research and development into the use of cereal straw (wheat, barley, oat, rice straw, etc.), corn stover, reed, cotton stems and more, transforming it efficiently into unbleached paper pulp. The partnership with The British Hemp Company is to set to expand NAFICI’s research remit into the development of the Eco-friendly Hemp stalks into Pulp. Florence Miremadi- Nafici Co-founder & CEO explained: “We are very excited to be working with the British Hemp Company. The first hemp stalk prototype passed all our checks with flying colours and we should start the next phase of development soon. We see huge economical and environment benefits from the evolution of hemp stalk, which range from providing solid economic farming solutions to developing countries and providing sustainable alternatives for plastic, animal bedding, insulation, building materials, textiles, and paper.”
The British Hemp Company will be taking its lead from its European counterparts that have historically had government support and freedom for the cultivation of Hemp. Notably Poland and a partnership with the Polish Hemp Program. Witold Czeszak, Head of The Polish Hemp Program, owned by the Institute of Natural Fibres and Medicinal Plants and funded by the Polish Government commented on the news and the partnership: “I have the upmost respect for the vision of The British Hemp Company and am very pleased to be working in an advisory role to support the expansion of ethical hemp farming in the UK. Steve Glover has expansive knowledge about Hemp and understands how to overcome the barriers to production innovative goods made from industrial hemp. We are confident that with Steve’s passion and expertise that the harvesting of industrial hemp will make the necessary strides forward for mass production in the UK to kickstart the development of industries dealing with the processing of hemp stalks - from textiles, cosmetics sectors, to construction.”
About The British Hemp Company The British Hemp Company believe in plant powered living, clean air, healthy food, the birds, the bees and home grown prosperity. Seed by seed, farm by farm, the mighty hemp is helping us make this a reality. Our hemp is grown organically on twelve locations and 250 acres throughout the UK – from Totnes to Aberdeen, Colchester to South Wales and our farmers are at the heart of everything we do. Our mill in Warminster is accredited to Soil Association standards and ISO9001. We produce a range of nutritional and body care products and plan franchising our operation throughout the UK in the next years and expanding its product lines to paper making and textile manufacture. We have a commitment to a triple bottom line where profit, people and the environment are equally important.
www.britishhempco.com
Twitter: @britishhempcoFacebook: thebritishhempcoInstagram: thebritishhempco
Media PR Contact:Hannah Whitrowhannahwhitrow@hotmail.co.uk M: + 44 7760806070Source: RealWire

https://www.realwire.com/releases/The-British-Hemp-Company-launches-range-of-products-to-nourish

REPORT: Security vendors marketing strategies must adapt as 4 out of 5 UK companies search for new suppliers

Research uncovers top vendor marketing strategies to influence buyer awareness and purchasing decisions
London, 25th March 2021 – Multi-award winning B2B technology PR agency CCgroup, today launches new research which will help security vendors market and sell products and services to SMEs and enterprises more effectively. It uncovers not only the state of security investments and what buyers are looking for in a security vendor, but how both vendor awareness and selection is influenced by various communication channels and types of content.
The study, Security marketing strategies: influencing contemporary purchasing behaviour, conducted in partnership with Coleman Parkes Research, reveals that four out of five (80%) of companies are currently on the lookout for new suppliers in the security technology space. This comes despite an almost equal number of companies (78%) reported already having made an unplanned purchase as a result of the Covid-19 pandemic. Indeed, despite ongoing economic uncertainty, companies are still making considerable investments in security with an average ticket price for new security implementations in the past twelve months standing just below £800K.
But how have they identified the security vendor suitable to their needs? According to the report, there are different ways in which vendors can increase brand awareness and maximise their chances of being selected for RFP processes. Findings notably include:

Analyst Relations (AR) crucial to security vendors’ content strategies – 58% of security buyers report industry analyst reports to be the most influential in driving awareness of vendors. In addition, analyst reports received a rating of 4 out of 5 in terms of influencing the selection of vendors. This makes an analyst relations programme the top content strategy for vendors looking to boost brand awareness and influence buyer selection.
Business technology and trade media rated a cut above – Despite appearing in the likes of The FT, The Telegraph and The Times long being regarded as the pinnacle of successful PR outputs, reports of the actual outcomes resulting from media outreach show a much more level playing field. When asked which channels had the most influence on vendor awareness, security technology buyers rated both trade media publications and business technology publications higher than national media publications.
Blogs lag behind other content types in influencing vendor selection – Owned content types – such as blogs, webinars and videos – were all identified by security technology buyers as influential. However, the degree to which these content types influence their decision-making when narrowing down their choice of vendor varied considerably. Both webinars and video content, for example, were found to have at least double the level of influence of blog content, while case studies and whitepapers also featured prominently in the leader boards.

“Security vendors would be forgiven for having feelings of cognitive dissonance when observing the market today” said Florie Lhuillier, Head of Security at CCgroup. “The boom in demand for security products and services driven by the pandemic and new working practices means that there is an enormous opportunity for vendors to expand their customer base. But when it comes to marketing security companies, this becomes far too large an ocean to boil.”
“To design and execute a marketing strategy that not only resonates with potential customers, but which fundamentally delivers tangible ROI, security vendors must uncover the who, what, where and how of buyer behaviour. This is the approach we have taken in this report, with the objective of making it easier for security vendors to make the right marketing decisions, no matter where they are on their journey.”
To access the full report and learn more about the channels and content types security vendors should be prioritising, please click here https://www.ccgrouppr.com/insights/security-marketing-strategies-influencing-contemporary-purchasing-behaviour/.
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Research methodologyCCgroup commissioned the specialist B2B research agency, Coleman Parkes Research, to interview 200 UK senior decision markers in companies with more than 100 employees in the following sectors: Retail (with 49%+ revenues from online activities), Healthcare, Financial Services and Technology, Media and Telecoms (TMT) industries. All the companies interviewed have been involved in a major technology purchase in the last six to 12 months.
About CCgroupCCgroup is a PR and marketing consultancy that has been representing security vendors selling to enterprises around the world for a decade. We work with a broad range of security companies, from bot mitigation specialists to data erasure providers. In 2020, we were recognised as PRovoke Media Technology PR Agency of the Year, and a top five tech PR shop in the world.
We’re close to the industry, and the technology developments and evolving market issues that affect our clients and us. We build credible, compelling content to demonstrate that our clients understand and can solve the business and technology challenges that their operator customers face. We work to ensure that content is used across multiple communications channels—digital, media, analyst, events, and industry associations—to build the thought leadership and momentum that delivers commercial success.
For more information visit: www.ccgrouppr.comSource: RealWire

https://www.realwire.com/releases/REPORT-Security-vendors-marketing-strategies-must-adapt